By: Lynette Chandler
1.Create a Team Blog. Gather up people who's business or blog
topic matches your own and set it up so that everyone has access
to post. You can have anywhere from 2-5 people (or more!) on
your team blog. By blogging as a team you will gain more visitors
and traffic because: You are combining the traffic of multiple
contributors and you will have more content for the search engines
to pick up
2.Hire a team of bloggers. Newspapers have contributors, blogs
can too. If you've ever used writers to do articles and content for
you , they can do the same type of thing with a blog. Many of the
most successful blogs are already doing this. The combination of
group promotion effort, regular updates and pinging can help bring
in traffic quickly. One thing to note here is blogs are a somewhat
social tool. Some very popular niche blogs are not all that visible in
the search engines, yet they get a lot of traffic because people
recommend them and they become a sort of buzz hub. Search
engines do not always pick up on this but they do eventually. This
is why group blogging can be very powerful because you're
leveraging the power of not one (your) influence group but several
people's influence group. If you do pay your bloggers, you can
always offset this cost by displaying Adsense ads. Many popular
blogs earn a good amount in Adsense, that they make a nice profit
even after paying their bloggers team. After a while it becomes a
passive income stream.
3.Recycle Content. By taking previously published articles,
interviews or even audio and breaking it up into blog sized pieces
you can recycle old content and make it new again! You can break
up long pieces into a bunch of segments and have a series going
for, say, a week or so. Then you won't have to worry about
coming up with new content for a week!
4.Include audio. For some of us, it's much easier to speak than to
write. So, mix up your blog. Carry a small portable MP3 recorder or
blog by phone. What a convenient way for moms who are running
around all day , busing the kids where they need to go , doing
errands , and whatever else needs to be done. Maybe you're stuck
in traffic, or waiting for the kids to get out piano class or school. An
idea or thought strikes and you think "Oh I need to share that on
my blog" so, pick up your phone (assuming you have a cell phone -
and many of us do), dial a number, say what's on your mind, save
it and you're done. Your blog is published. If you're using Blogger,
you can do this for free through AudioBlog. It involves calling a long
distance number, but most cell phone plans don't charge extra for
long distance anyway so you're not incurring any extra cost.
If you're using another blog publishing tool like WordPress,
Movable Type or TypePad, then you'll need a service like
AudioBlogger.com. This one is a paid service but it's only $4.95 a
month and it gives you more options like a nice flash player,
statistics and even video that make it worth while.
5.Automate Your Blog. Want to save time? A great thing about
using Wordpress as a publishing tool is having the ability to
forward blog entries to a later date. When you've got more than
one post that you'd like to make this makes it much easier. You
just set a time and date for your entry to be posted and that's it,
your post will appear on schedule.
Let's face it. There will be times we have a ton to say and times we
have little or nothing to share. Instead of having multiple entries
one day and nothing over the next few days, by using forward
entry you can blog everyday of the week. Or rather you blog once
and the blog publishing tool does the job automatically the rest of
the week. You can even forward blog for weeks and months ahead
of time.
Note: Blogger users unfortunately cannot do this because Blogger
publishes all entries regardless what you date it immediately.
Article by:
Affectionately nicknamed Tech Diva by her peers, Lynette Chandler regularly dispenses blogging and RSS help to countless business owners. Visit www.BloggingStarterPack.com to learn more about blogging and get a copy of her video free.
8/27/08
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